Marketing Manager

Mr. Rooter Plumbing of Columbus, Cleveland and Toledo

Columbus, OH

Vision , Medical , Dental , Paid Time Off , Retirement
Full-Time

Job Description

Benefits:

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Trades Holding Co, LLC (Trades) is a franchisee operator of Mr. Rooter (plumbing) and Mr. Electric (electrical) residential home service brands. Trades is the largest Mr. Rooter Franchisee and employs 250 full-time employees including 215 trade professionals in the Cleveland, Columbus, Toledo, and Mansfield, OH markets. Founded in 1994, Trades was purchased by CPC, LLC, a perpetual investment company focused on buying companies and holding them for the long-term. Trades has a history of excellence that is illustrated through:

A+ from BBB (Better Business Bureau)
Angies List Super Service Award recipient
Google Guarantee badge
8-time recipient of Neighborlys Top Gun service award

Trades is dedicated to its technicians and committed to providing a superior journey from apprentice to retirement. We are seeking a Marketing professional to join our team as Trades embarks on an exciting transformation and expansion into new markets.

RESPONSIBILITIES OF THE MARKETING MANAGER:

Develop, implement, and manage an end-to-end marketing strategy to build brand awareness, generate and nurture leads, and enhance sales.
Lead the development, curation, and deployment of compelling content digital and analog to attract and engage new and existing customers.
Build and oversee digital marketing initiatives to attract traffic to the company website and promote an online presence.
Conduct market research to identify customer trends, competitor offerings and demographic data.
Leverage data to identify additional sales channels and drive incremental produce demand.
Analyze data and metrics to assess the effectiveness of digital campaigns and recommend improvements.
Write, proofread, and edit creative and technical content across different media.
Own the oversight of all outside agencies and vendors, including SEO, SEM, social media, and email marketing partners and tools.
Develop and maintain a comprehensive calendar for marketing projects.
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
Develop and manage the marketing budget, ensuring efficient allocation of resources.
Track anexpenditures, analyze ROI, and adjust optimize budget performance.

QUALIFICATIONS (SKILLS AND EXPERIENCES):

Bachelors degree in marketing or related field required
Minimum five years of experience in marketing, with a focus on digital marketing and advertising
Experience with a multi-brand, multi-site business strongly preferred
Experience operating in a high-growth environment will be an asset
Understanding of digital marketing analytics, tools, and best practices
Well-versed in the use of social media as a marketing tool
Experience with search engine optimization, lead generation, and email marketing
Extensive knowledge of the predominant digital marketing platforms
Familiarity with marketing automation and lead software
Hands-on experience with agency and vendor management
Some experience in team building and people leadership is preferred

SUCCESSFUL CANDIDATES WILL DEMONSTRATE:

A down-to-earth and approachable work style; ability to establish trust and build strong relationships quickly
High team-orientation and servant leader approach
Excellent written and verbal communication skills, with ability to persuade, educate, and inspire
Excellent problem-solving and communication skills
Excellent project management skills, and strong results-orientation
Creative and flexible, but also pragmatic and appropriately decisive
Well-organized, pro-active, and detail-oriented; ability to multi-task meet aggressive deadlines
Able to work with colleagues at all levels to develop goals and evaluate results
High degree of professional ethics and integrity
Passion for building new systems and processes

The Marketing Manager is a strategic addition to the Trades leadership team and will join at an exciting time. Initially reporting to the CEO, the Marketing Manager will lead all marketing activity for the business, and help shape the longer-term marketing strategy of our growing organization.