Digital Marketing Manager

MyOutDesk

Sacramento, CA

$105,000 to $125,000 Yearly
Vision , Medical , Dental , Life Insurance , Retirement
Full-Time

Job Description

We are currently seeking an experienced and creative Digital Marketing Manager to oversee our digital campaign performance and content creation. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic and social media presence, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign. Our ideal candidate is an expert in attribution marketing using G4. When you find dips in our digital marketing performance, you must make adjustments as necessary to keep the lead funnel full and within budget. You will also manage the progress of your team and ensure they meet departmental goals and deadlines.

Digital Marketing Manager Duties and Responsibilities

Oversee management of updates, design, and user experience on all digital channels
Assure team is monitoring, engaging and building upon daily messaging and posts
Assure effective, cohesive, and engaging messaging per brand guidelines
Conduct and report analysis of site and social traffic and site traffic
Establish and monitor ROI and KPIs
Create, maintain, and implement digital marketing and editorial calendars
Management of and support to our international Marketing team

Digital Marketing Manager Requirements and Qualifications

Bachelor's degree in marketing, communication, or related field
5+ years of experience in marketing and team management; with at least 3 years in digital marketing management
Solid understanding of eCommerce, PPC, SEO, and SEM
Knowledge of media editing software (photo and video)
Strong social media experience
Working knowledge of web design principles, best practices, and content management platforms
Working knowledge of email campaign marketing platforms
Demonstrated ability to develop and execute sales and marketing strategies
Excellent communication skills
Familiarity with Semrush, Screaming Frog, Google Analytics and Webmaster Tools; Salesforce experience a plus

Company Description

MyOutDesk has been providing virtual staffing solutions to successful business entrepreneurs and work teams for 17 years! We pride ourselves in maintaining great retention of our people and clients as our core values are to serve others continuously to meet and exceed their needs for success. We have an amazing benefits package, great total comp package and a culture that walks-the-walk of work-life balance. Apply now - we cannot wait to meet you!

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